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Newsroom-ready AI training for media and PR teams in Kenya with verification at the centre.

For reporters, editors, PR agencies and in-house communicators who want speed from AI while keeping sources, accuracy and credibility safe.
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Led by Rodney Maina, a University of Nairobi journalism and mass communication graduate.

Some of the organisations we've trained and worked with

What does Kenya's media code say about journalists using AI?

AI training for media and PR teams in Kenya must start with the Code of Conduct for Media Practice 2025, because clause 27 covers AI directly. It requires disclosure when AI is used to create, modify or edit images, videos or other editorial material, and it requires human editors to review and approve AI-assisted content before publication.

The same clause says AI use must not compromise accuracy, spread misinformation or perpetuate harmful stereotypes, and it restricts cloning a real person's voice or likeness without informed consent. FuKazee builds these rules into exercises for reporters and editors. For communicators outside newsrooms, the Public Relations Society of Kenya is the professional body. Agencies should check its current guidance and set their own written standard.

Used carefully, AI can transcribe, summarise, suggest angles and shorten copy. It cannot attend the press conference, protect a source or decide what is true.

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FuKazee serves teams, postgraduates and working professionals. Pick the one that sounds like you.
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Practical AI training for teams in Kenya, built on the work they already do.

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Use AI for research, writing and review. Live online, so you can join from Kenya.

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One-to-one AI training, shaped around your role and your working day.

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Where AI helps communicators, and where it stops.

Each exercise includes a verification step, because an error here is published with your name on it.

Press release fact-checks

List every claim in a release, then mark what needs a document, a second source or a call before you run it.

Interview transcripts

Tidy and summarise recordings, then check each quotation against the audio, especially where speakers mix English, Kiswahili and Sheng.

Headlines and social versions

Produce options for radio, web and social from an approved story, without adding drama or changing the meaning.

Crisis communication drafts

Prepare holding statements and question lists from known facts, ready for leadership and legal review.

Data stories

Use AI with Excel to explore budgets and survey figures, then trace every number to the original table.

Client and stakeholder reporting

Turn media monitoring notes into a monthly report, with coverage figures confirmed by the account lead.

Try this: pull the checkable claims out of a press release

A reporter on deadline receives a company press release full of confident figures. Before writing a word, they want to know what must be verified.

Try this prompt

You are assisting a reporter in Kenya. Read the press release below. Make a table with four columns: exact claim, type of claim (number, date, comparison, opinion), who could confirm it, and one question to ask. Do not rewrite the release. Do not judge whether a claim is true, and do not add outside facts. Mark vague phrases such as market-leading or significant growth as NEEDS EVIDENCE. Release: Company Y, Kenya's fastest-growing logistics brand, today opened its third depot, creating 400 jobs and cutting delivery times by 35 per cent since January. The CEO said customers had seen significant growth.

Before you use the answer: The table only shows what to verify. Make the calls, get the documents and speak to independent sources yourself. Never paste an embargoed release or a confidential tip into a public tool unless your newsroom rules allow it.

How training is set up for communications teams.

News does not wait, so sessions are planned around deadlines and bulletins.

  1. 01

    Who attends

    Reporters, sub-editors, producers, digital desks, PR account teams and corporate communication officers.

  2. 02

    Editorial rules

    We use clause 27 of the 2025 code as a working checklist. Your editor and lawyer decide how it applies to your house.

  3. 03

    Sources

    Names of confidential sources, leaked files and unpublished investigations stay out of public AI tools, even when a tool feels private.

  4. 04

    Personal data

    Kenya's Data Protection Act, 2019 still applies to people in your stories and contact lists. The ODPC's guidance note for the communication sector covers broadcasting.

  5. 05

    Delivery

    On-site at your newsroom or agency by arrangement, or live online. Mixed groups of editors and reporters work well.

The seven modules your team can draw from.

We adapt the examples to your work, and you can run any module on its own.
Module 1

Understanding AI

The groundwork for adopting AI responsibly across your organisation.

Module 2

Prompt Engineering

Role prompts, few-shot examples and clearer instructions for better output.

Module 3

Best Practices and Verification

Token awareness, output checks and prompt libraries that keep quality high.

Module 4

Navigating the AI Landscape

Hands-on with ChatGPT, Gemini, Claude, Perplexity, Copilot and others.

Module 5

Tool Comparison and Evaluation

A way to choose tools without falling for vendor hype or lock-in.

Module 6

AI Agents and Workflow Optimisation

AI for reports, communication, research, document analysis and workflow redesign.

Module 7

AI Ethics, Risk, and Responsible Use

Data leakage, hallucinations, bias, prompt injection and policy design for real organisations.

3,000+People trained since 2022
20+Organisations and institutions trained
7Hands-on modules

Get a recommended training plan for media and PR teams.

Six quick questions about your sector, team and goals. You'll see a recommended programme straight away, and the people who run the sessions follow up with you personally.

  • A programme matched to your sector and team size
  • An AI usage policy included if you need one
  • Takes about a minute. No obligation.
Step 1 of 7
What kind of organisation is this for?

Read more on this.

Guides from the FuKazee team, written to be useful even if you hire someone else.
Corporate AI2 min read

AI Usage Policy for Kenyan Organisations: What It Should Cover

Every Kenyan organisation whose staff touch AI needs a usage policy — one page is enough to start. Here are the eight sections it should cover, and the…

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Corporate AI17 min read

Can Staff Use ChatGPT Under Kenya's Data Protection Act?

What Kenya's Data Protection Act means when staff at a private company use AI: vendor contracts, data leaving Kenya, HR risks, a staff rule and a checklist.

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Public Sector AI15 min read

Kenya's Artificial Intelligence Bill 2026 Explained: Where It Stands and What It Means for Public Institutions

Kenya's AI Bill 2026 explained for public officers: where it stands in the Senate, the proposed AI Commissioner, high-risk rules and what to do right now.

Read article

Questions about aI training for media and PR teams in Kenya.

Short answers. Anything else, ask us on WhatsApp and a person replies.

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Do Kenyan journalists have to disclose AI use?

The 2025 code requires disclosure to the audience when AI is used to create, modify or edit images, videos or other editorial material. Your newsroom should decide how that label appears, and take legal advice where the position is unclear.

Can AI write a news story?

It can shape a draft from facts a reporter has gathered. It cannot report. It may invent quotes, dates or sources, and the code requires human editors to review AI-assisted content and approve it before publication.

Is it safe to transcribe interviews with AI?

It saves a lot of time, but you must check the tool's data terms first. Sensitive interviews need an approved or offline option. Always compare quotations with the recording, since mixed-language speech often comes out wrong.

Can PR agencies use AI for client work?

Yes, under agreed limits. Check each client contract, keep unannounced news out of public tools, and tell clients how you use AI. Every statement must be verified before release, because the agency's reputation sits behind it.

Can AI detect a deepfake for us?

Detection tools can help but are not reliable alone. We teach newsroom habits: trace the original upload, contact the person shown, and seek a second source. If you cannot verify the material, hold it.

Does the training include a certificate?

When a programme includes one, FuKazee gives its own certificate of completion at 75% attendance. It is not a government or NITA qualification, and it does not replace membership of any professional body.

Do you favour one AI tool?

No. We show what ChatGPT, Gemini, Claude and Microsoft Copilot can each do, and the free version of each feature. Your newsroom can then choose based on your budget and data rules.

How much does training cost for a newsroom or agency?

It depends on how many people attend, how long you need and how far we adapt exercises to your beats or clients. We send a quote after we talk. Our guide to what corporate AI training costs in Kenya can help with budgeting.

Keep exploring.

FuKazee is based in Westlands, Nairobi. This page was last reviewed on 10 November 2026.

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